Belkin, a computer hardware manufacturer best known for its wireless routers and iPhone/iPod accessories, has unveiled its new logo and brand identity at this year’s Consumer Electronics Show (CES).
Commenting on the new company identity, Belkin’s Chief Brand Officer Ernesto Quinteros said:
“The new Belkin logo, affectionately named PIP for ‘People Inspired Products,’ symbolizes our commitment to take inspiration from people, and acknowledges the connection between people and the experiences they value most.”
The new logo, created by Wolff Ollins, brings a less bold typeface and a more modest and modern look. It is all lowercase and sans-serif, and features a 5-point character that resembles a person. The character also resembles a star constellation as well.
Other pictures captured from the Belkin CES booth follow: