StumbleUpon, the “social discovery” site, has redesigned its entire website, including its logo. The re-branding is the first in the company’s history. The goal of the new design is to make the site much more simpler while generating more interesting content for users.
The redesigned website will be unveiled Tuesday, along with a brand new redesigned logo and a new “channel” feature that lets users subscribe to content streams from companies, brands, or celebrities.
One of the main reasons for the website site overhaul is to reveal underlying features that users may not know exist, such as the tool to “stumble by interests.” Another main point of the redesign is to show users content that they may be more interested in, which includes content they may have not seen before.
The new site also includes a “StumbleBar,” which is basically a new and enhanced search bar that allows more specific searches by interest. The new site contains more personal recommendations, and the profile pages devote more space for photos and data.
I believe this to be a decent move. StumbleUpon, while having healthy traffic, could use a “boost” in terms of mindshare and news coverage of the site, and this redesign will get probably noticed quickly. The new site design is fresh and pulls a lot of hidden menu items over to be visible. StumbleUpon has had a moderate growth rate, increasing to over 33 million visitors per month in the past year, and this move may enhance its growth.